How to Advertise on Facebook: A Quick-start Guide for Beginners
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Stories are exactly that, a full-screen vertical ad format that engages with your audience and builds a sense of community. That’s because Stories are about sharing and expressing moments as they happen. First things first, learn about how your target customers use Facebook. This lets you optimize your ad spend and strategize which ad designs to make.
Tips on How to Increase Facebook Engagement
You know those ads with multiple pictures that you can swipe through? Those are called carousel ads, and you can use this format to showcase up to 10 images or videos within a single ad, each with its own link. Upload your photos or clips — carousel ads, video ads, they’re all created right here. Collection ads are great for highlighting multiple products.
What offer ads are best for
Before you start your design process, consider how each of these ad formats can be used to maximize the impact of your ads. For example, if you have a wide variety of goods to show off, carousel or collection ads could be a great fit. If your goal is to show how your product works, a video or story ad could give you the chance to do that. When you scroll through social media, you likely don’t spend hours on a single post (unless it’s exceptionally engaging!).
Choose your destination
You can get creative and have fun with it just as Mailchimp did here in these Facebook ads. An e-book is an example that comes to mind for a virtual product. You would want to showcase the cover or even the first page to draw a reader in. Increase your design capacity without additional hiring and with fewer vendors to manage. Fortunately, creating native-style ads is pretty achievable. There’s also no guarantee that viewers will swipe through to the end of the ad, so make sure the first visual you choose will hook your potential customer right away.
Before you jump in, it's essential to think about why you're advertising and what you're aiming to achieve. By determining your measure of success ahead of going live with ads, you'll be able to decide which ad objective is best for your needs. Learning how to run Facebook ads is easy once you've mastered Facebook Ads Manager — and results tend to happen quickly.
You invest countless hours and resources in crafting the perfect Facebook ad campaign, but when you log into Ads Manager, you don’t see the views, clicks and conversions you expected. We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.... And check out Buffer's top Facebook advertising tips to help you get started. Now that you've nailed the basics of creating a Facebook ad, you can start experimenting to see what works best for your audience. While the specifics are more complicated, the simple answer is that you will only pay what you want to spend.
Once you've selected your marketing objective, you'll be asked to name your campaign. Be sure to make your campaign name recognizable to everyone working on the ads. You will be brought to your Facebook Ad Accounts page, where there will be a quick overview of your ad account(s).
How to Create Facebook Ads: A Beginners Guide
Henge uses a carousel ad to cleverly show off their family of docking devices. Henge could have recycled two separate photo ads, but instead, they designed their ad specifically for the carousel, making the most out of their ad space. If you are a retailer and are looking to create Facebook ad designs that can directly sell a product, then this is the best time to do so. The platform’s incredible Shop feature allows you to showcase the price of the product right over its image.
The best way to interrupt a Facebook scroller is with a well thought out visual. And over the next few minutes, we’ll tackle a number of tips to help you create stunning visuals, stopping scrollers in their tracks and changing the way you market through Facebook. In most cases, people can digest a photo in a second or two. A video grabs more attention and causes people to focus more on the video.
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It’s important to remember that color contrast works when the text and images are easy to read. To help get your ads seen in the first place, let alone read, you can use visual techniques like contrast to attract attention. One of the most basic contrast techniques that anyone can apply is to use two colors opposite each other on the color wheel. Opposing colors like black/white, blue/yellow, or red/green naturally bring out the best and helps maximize visibility of the text, color and image. A great Facebook ad design helps you attract attention and tell a story.
Now, if you’re a B2B or a SaaS company, product photography isn’t much of an option. What would be much better is creating your own illustrations. These are totally customizable allowing you to cater your image to your target customer.
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